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They even threw in some sea-salt glitter in the boat's wooden parts.Some results (The one upside down: The white plate is genuine Denmarkian plastic): Well, I picked the fire squad set with my mother in mind, but after writing and reading-back this review, I am actually hesitant about giving it to her.
This is a valid business strategy, but to the more discerning little builder it might feel bit of a hassle.
Most parts go easily on and stick decently, but some have slight disfigurements that make them hard to apply. There are no big problems with building and it can be completed in a fairly straight forward manner, but at some points I had to wonder: "Would any kid under 16 have the finger strength to get everything on? I unfortunately forgot to take a picture of it, but on one of the sides the "Police" print was set too far to the left, making it an "olice" helicopter on that side.
The fit to normal LEGO was acceptable, although the alignment is not optimal.
There are minor differences, and you can see the real brand has more experience in producing the parts, but even the skeleton with the treasure chest caught my eye, because it actually felt a bit rattly, without falling apart.
Also on the figurines the joints feel good, the hands snap in, allowing easy rotation without constantly falling out.