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The two men also clash over Peggy, with Don trying to get his protégé to take his side, while Ted tries to woo Peggy to his.Unhappy in his marriage, Ted meets with Peggy after the merger and expresses his interest in having a romantic relationship with her, but they agree that the relationship would be impossible given the circumstances.He also insists that because of his attraction to her, he must remain reserved in her presence.However, they ultimately begin a relationship and are not very subtle about it; they're seen giggling and paying attention only to each other in the office, which annoys many of their colleagues.Peter "Pete" Campbell (Vincent Kartheiser) is an ambitious young account executive whose father-in-law controls the advertising for Clearasil, a Sterling Cooper account.Born with a silver spoon in his mouth, he becomes more competitive with Don as the series progresses, and ultimately becomes a partner of Sterling Cooper Draper Pryce.Though the two agencies are comparable in size, Chaough seems obsessed with competing against Don, behaving in a magnanimous and jesting manner whenever Don crosses Ted's path.Ted tries to woo Pete Campbell over to his agency, but Pete remains loyal to Don.
Don promotes her to copywriter, and she eventually accepts a copy chief position with Ted Chaough's firm, CGC, only to find herself once again working for Don following a merger.
Draper is the series' protagonist, and more storylines focus on him than on other characters.
Margaret "Peggy" Olson (Elisabeth Moss), upon introduction, is the ostensibly naïve "new girl" at Sterling Cooper.
SCDP's partners (except Don, who disapproves) negotiate to reward her for engaging in a sexual tryst with a client by making her a partner. Roger's relationship with Lucky Strike, one of Sterling Coopers most lucrative accounts, is key to the story from the outset.
Ted Chaough (Kevin Rahm) (pronounced ), is a self-proclaimed rival of Don Draper's in the advertising world.